Fair Sponsorships

Thank you to our 2026 Sponsors!

To our Diamond, Platinum, Gold, Silver, Copper, Bronze, Nickel, and Pearl Sponsors in 2026.....A Very Big Thank You!

$5,000+

2026 Diamond Sponsors

  • Land & Liberty Coalition

$2,500+

2026 Platinum Sponsors

  • Haworth
  • NextEra Energy 
  • Watson Motors

$1,500+

2026 Gold Sponsors

  • Avenue Tire & Service
  • Crossbeam Construction
  • DTE
  • Keystone Cooperative
  • North Woods Sign Shop
  • Safe Harbor Credit Union
  • Turf Care Mole Man
  • Wagner Home & Outdoor
  • West Shore Bank

$1,000+

2026 Silver Sponsors

  • Filer Credit Union
  • Keystone Cooperative
  • Shelby State Bank
  • Smith & Eddy Insurance

$750+

2026 Copper Sponsors

  • CLEAResult
  • Waste Reduction Systems

$500+

2026 Bronze Sponsors

  • Carter Lumber
  • Country Veterinary Clinic
  • Easy Living Flooring
  • Keystone Coopertive
  • Ludington Beverage Company
  • Merskin & Merskin
  • Oakview Medical Care
  • SRM Concrete
  • Tri County Feed Service / Tribute Nutrition

$250+

2026 Nickel Sponsors

  • Meijer

$150+

2026 Pearl Sponsors

  • Would you like to be our first pearl sponsor?

Banner

2026 Sponsors

  • Biggby Coffee
  • Bob’s Plumbing, Heating & Cooling
  • Larsen’s Landscaping
  • Wagner Home & Outdoor
  • West Michigan Kitchen Studio
  • Wolf Kubota

2026 Media Sponsors

Thanks to Shoreline Media, Mason County Press, Synergy Media, WMOM, and WTCM for the special promotions and coverage provided to the fair.

A BIG thank you to our volunteers!

You know who you are. And we want you to know how grateful we are for your help. Whether you contributed your time for a very small thing (no help is too small!) or pitched in with your muscle for a very big thing–we can’t thank you enough!

Would You Like to Become a Sponsor of the Western Michigan Fair?

There are three sponsor types

There are three types of recognized sponsorships; cash, in-kind, and promotional. The definition for each type is below.

Cash

A business that gives cash or a check to sponsor an event or project that the fairground has ongoing.

In-Kind

A business that gives an in-kind donation/trade of a product or service that is for the betterment of the fairgrounds and usually benefiting the fairgrounds for more than one week of fair.

Promotional

A business that gives a product or service for the week of fair that advertises their business or service to the public. This product or service is only for the week of fair and does not service the fairgrounds long term. (Promotional and Solicitation materials must be arranged and approved before the week of fair).

Fair Sponsorship Options

Sponsors will receive the listed promotions for each dollar amount:

$5,000+

Diamond Sponsors

  • Print ads with business name and logo
  • Radio ads
  • Front entrance sign
  • Fair website business name and logo
  • Exhibit space for fair week
  • Social media
  • Six weekly VIP grandstand & gate passes

$2,500+

Platinum Sponsors

  • Print ads with business name and logo
  • Radio ads
  • Front entrance sign
  • Fair website business name and logo
  • Exhibit Space for fair week
  • Social media
  • Five weekly VIP grandstand & gate passes

$1,500+

Gold Sponsors

  • Print ads with business name and logo
  • Front entrance sign
  • Fair website business name and logo
  • Exhibit Space for fair week
  • Social media
  • Five weekly VIP grandstand & gate passes

$1,000+

Silver Sponsors

  • Front entrance sign
  • Social Media
  • Print ads with business name and logo
  • Fair website business name and logo
  • Exhibit Space for fair week
  • Four weekly VIP grandstand & gate passes

$750+

Copper Sponsors

  • Print ads with business name
  • Fair website
  • Exhibit Space for fair week
  • Three weekly VIP Grandstand & gate passes

$500+

Bronze Sponsors

  • Print ads with business name
  • Fair website
  • Two daily VIP Grandstand & gate passes

$250+

Nickel Sponsors

  • Print ads with business name
  • Fair website
  • Two gate passes for one day

$150+

Pearl Sponsors

  • Print ads with business name
  • Fair website
  • Two gate passes for one day

Also check out our
THREE YEAR
banner program >>

$500

Banner Program

  • Sponsor’s name/logo is imprinted on a professionally produced and customized banner that will be displayed for THREE YEARS at the front fairgrounds fence.

Questions?

Call (231) 843-8563

Our Electronic Road Sign on US-10/31 is Available to Rent All Year

Western Michigan Fair Association
Electronic Sign Guidelines

1. Messages or displays are to provide notice of a local event that provides a significant benefit to the entire community, including but not limited to an economic benefit to the community as a result of holding the event.

2. It is not the intent of the Western Michigan Fair Association to create a forum for displays that are primarily for the purpose of advocating particular political, religious or other points of view, candidate for office, or advertising a product or service are not permitted. The sponsor of an event may be identified in the message or display to assist in identifying the event.

3. No message or display shall be allowed that in the opinion of the fair board of directors contains any offensive material.

4. No message or display shall be allowed that would be objected to by the Michigan Department of Transportation.

5. The fee to display a message on the Western Michigan Fair Association’s electronic digital sign will be $50.00 and the message will be displayed for 7 days. Messages are posted on a first come first serve basis and must be reserved and paid for 4 weeks or more in advance.

6. The Western Michigan Fair Association will only display messages or announcements for events taking place within Mason County.

7. Announcements are non-transferable or negotiable and must apply directly to the business applying for an announcement.

8. Non-fee based events or public service events that do not derive a monetary profit for any organization or group, must be approved by the Western Michigan Fair board of directors before being posted on the sign.

9. The Western Michigan Fair Association reserves the right to deny any request.

Click here for Sign Rental Agreement