There are three types of recognized sponsorships; cash, in-kind, and promotional. The definition for each type is below.
A business that gives cash or a check to sponsor an event or project that the fairground has ongoing.
A business that gives an in-kind donation/trade of a product or service that is for the betterment of the fairgrounds and usually benefiting the fairgrounds for more than one week of fair.
A business that gives a product or service for the week of fair that advertises their business or service to the public. This product or service is only for the week of fair and does not service the fairgrounds long term. (Promotional and Solicitation materials must be arranged and approved before the week of fair).
Western Michigan Fair Association
Electronic Sign Guidelines
1. Messages or displays are to provide notice of a local event that provides a significant benefit to the entire community, including but not limited to an economic benefit to the community as a result of holding the event.
2. It is not the intent of the Western Michigan Fair Association to create a forum for displays that are primarily for the purpose of advocating particular political, religious or other points of view, candidate for office, or advertising a product or service are not permitted. The sponsor of an event may be identified in the message or display to assist in identifying the event.
3. No message or display shall be allowed that in the opinion of the fair board of directors contains any offensive material.
4. No message or display shall be allowed that would be objected to by the Michigan Department of Transportation.
5. The fee to display a message on the Western Michigan Fair Association’s electronic digital sign will be $50.00 and the message will be displayed for 7 days. Messages are posted on a first come first serve basis and must be reserved and paid for 4 weeks or more in advance.
6. The Western Michigan Fair Association will only display messages or announcements for events taking place within Mason County.
7. Announcements are non-transferable or negotiable and must apply directly to the business applying for an announcement.
8. Non-fee based events or public service events that do not derive a monetary profit for any organization or group, must be approved by the Western Michigan Fair board of directors before being posted on the sign.
9. The Western Michigan Fair Association reserves the right to deny any request.
You know who you are. And we want you to know how grateful we are for your help. Whether you contributed your time for a very small thing (no help is too small!) or pitched in with your muscle for a very big thing–we can’t thank you enough!
5302 W. US-10, Ludington, MI 49431
(231) 843-8563
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